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Vikaspuri New Delhi, Delhi, India !

A leading business entity involved in offering a comprehensive range of PLCs, VFDs (Inverter), HMI/Touch Panels, Servo Systems, Remote I/Os, etc...

Know Us

Elite Controls is managed and promoted by experienced and qualified professionals, who possess rich 20 years of experience in the domain of Industrial Automation Systems, Control Cabinet, Control Systems, primarily based on BNR, Inverters (VFDs), Motion Controllers, HMIs, Servo, SCADA and Networking System. The company has enhanced its capabilities to deliver quality proven complex Automation & Motion Solutions for different applications for various industries.

Backed by our team of well-qualified and experienced engineers, we have been continuously offering best solutions to the clients. Our experienced personnel take care of the requirements of our clients and design the assortment with full customization. Our personnel have rich knowledge about their respective work domain and they make sure to follow all the quality control procedures in the company.

Energy Technology

Saving energy and enhancing productivity is not a mutually exclusive phenomenon. Our B&R drive system is very dynamic, but is managed properly to increase energy efficiency with the help of true power factor correction, energy regeneration, an intelligent cooling concept along with a shared DC bus for inverters.

With the support of direct control of LinMot linear motors, B&R drive system is considered as an effective replacement for all the costly pneumatics. Besides, intelligent auto tuning further limits the energy costs by stopping oscillating control loops. Also, ready-made solutions for different speed pump drives increase the potential for saving energy on hydraulic machines.

To make this further measurable, B&R drive system offers a comprehensive spectrum of energy monitoring solutions for drives, PLCs and even the entire process control systems.


Classic field bus systems allow the automation products obtained from different manufacturing companies to be joined on the basis of standardized technology. Because of the limited functionality it has become mandatory to use different field bus systems for variable automation tasks.

This led to the necessity of using different tools and required the application of more interface modules and counters all the limitations pertaining to diagnostics and infrastructure components.

POWERLINK: Following classic field bus technology, POWERLINK effectively provides unmatched performance along with real-time capabilities on the basis of the established global standards, Ethernet. Transmission speed of 100 Mbit/s as well as synchronization accuracy of +/- 100 ns enable even the most complex tasks in the domain of robotics, control engineering, CNC and motion control to be joined in a single network.

This precisely offer support to the benefits of an integrated control system solution. It is easier for the users to focus on their tasks of machine designing and creation of an automation solution without worrying about the field bus. POWERLINK guarantees the performance that is required to be the ideal foundation for innovations as well as modular machine concepts. The advantages offered by Ethernet standard topology also enable its users to precisely get the wiring aligned to the machine design thereby reducing wiring costs.

POWERLINK is basically an open technology and is globally defined as an IEC standard. Various leading manufacturers of motion, control, sensor, vision, pneumatic as well as robotics technology depend on POWERLINK. With open SAFETY, POWERLINK provides the only open safety standards for the connection of integrated safety technology as per IEC61508. This enhances the performance of the system and machine while reducing downtime.

MAPP Technology

B&R is restructuring the development of application software for automation with the help of MAPP Technology. Modular software blocks that are used, simplify new program development and also minimizes the time for developing new machines and systems by an average rate of 67%.

When there is a requirement of engineering new systems and machines, software development is considered as a significant time as well as cost factor. Nonetheless, most of the work is related to programming basic functions such as loading recipe data.

REACTION Technology

Ultrafast automation: 1 μs

Simple Standardized Inexpensive

With the help of reACTION Technology, it is easier for the programs developed in the Function Block Diagram Editor to be executed directly on I/O modules from the X20 and X67 series. Elimination of data transmission minimizes response time to as low as 1 microsecond.

In the fast lane with reACTION Technology

With the unique ability to experience response times of 1 µs with the help of standard hardware, B&R has definitely revolutionized the market in the field of ultrafast automation. With the inclusion of new function blocks, the wide spectrum of applications that can be benefitted from reACTION Technology has been increased immensely.
Similar to other
Industrial Automation Systems, Control Cabinet, Control Systems, control applications, a reACTION program has been developed in Automation Studio through IEC 61131 function blocks. This program is then accordingly assigned to one or even more reACTION modules in the module configuration.

Product Range

  • Industrial PCs
  • Motion Control
  • Control System
  • I/O System

Industries Served

Some of the areas where our products find applications are:

  • Packaging
  • Food & Beverage
  • Printing
  • Plastic
  • Metal
  • Textile
  • Wood

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